Mollie-May Boyd is 23 years old and grew up in Coventry. She studies Fashion Design and Marketing and gained experience interning for concept focussed brands being Martine Rose and Balenciaga. Giving a commentary on capitalism, Boyd’s work absorbs the irony of over-familiar everyday objects, with alibaba.com being one of her top reference points for finding a product that can solve almost anything. Boyd’s final collection aims to capture the frustration and pressure of maintaining a single work persona inside and outside of work. With todays beauty products pushing for women to maintain a better self, the collection plays on the idea of a lifestyle without these commodities, questioning whether women today would be able to function, without these ‘necessities’ society deems essential for attaining your better self.
Saga Anderson, BA (Hons) Fashion Journalism @sag_a