Jiyong Kim is from South Korea. Before focusing on menswear, he studied womenswear at Bunka Fashion College. He interned as a design assistant at Virgil Abloh’s Louis Vuitton and has also designed for Lemaire and Maison Mihara Yasuhuro. Without the sun, Jiyong’s collection Daylight Matters would not exist. The collection combines meticulous pattern cutting with delicate vintage fabrics that have been faded by the sun for several months. ‘I looked at the way people in India dress during heat-waves, the way different fabrics are draped over their bodies, and how these are naturally dyed by the sun,’ he says. Jiyong is dedicated to making clothes that are one-of-a-kind, always fully sustainable, and are fit to the ways in which men dress themselves today and in the future. The fashion film is a collaboration between Jiyong and Vogue Korea’s film editor, Ieekyung Kwon, whilst the lookbook was shot by the photographer Marc Hibbert.
Sabrina Conroy-Iglesias, BA (Hons) Fashion Journalism