Born in Paris, 24 year old Violette Villeneuve interned at Rick Owens and Liam Hodges during her placement year. By receiving a Swarovski scholarship, emailing studios for surplus fabric and visiting charity shops, she gathered materials like biodegradable flexible resin, second-hand jackets, organic cotton and recycled nylon and denim for her collection. She focused on exteriorising internal experiences: ‘I wanted to transmit the raw energy of the essence of self which is constituted by many different pieces, and that we should let ourselves go,’ she says. This is represented through prints of intertwining lines, back-heavy silhouettes, and through cutting, collaging, re-joining and laminating fabrics, resulting in unique and authentic garments. Marcel Duchamp is one of her main references, but being the daughter of a makeup artist and a music documentary filmmaker made her innate love for punk and rock music bleed through to her garments. Artwork from punk album covers inspired the colours and attitude of the collection and her film, specifically The Cramps, The Cure and Keith Flint from The Prodigy.
Valeria Ghersi, BA (Hons) Fashion Journalism